Apple will be giving away 5,000 of these free commemorative t-shirts this weekend at the grand opening of its flagship store in Shanghai.
Note what is says on the back: “Designed in California, Made for China.”
It’s a subtle but important play on Apple’s traditional credit line, which says: “Designed in California, Made in China.”
“The statement is appropriate,” says Chang. “It’s actually the most attractive part of the shirt. I can’t say that Apple has an exploitative relationship with China, but according to Ron Johnson’s speech in the Shanghai Apple store, I believe that Apple is trying to build up a relationship with China.”
During the store’s press preview, Johnson — the head of Apple’s stores — said the company is planning a big push in China and will open 25 retail outlets there by 2012.