iPhone gets reincarnated in Apple’s new Earth Day ad

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L.I.A.M. works his magic in the new Apple ad.
L.I.A.M. works his magic in the new Apple ad.
Photo: Apple

Earth Day 2017 festivities ended over a month ago, but that’s not stopping Apple from busting out another one of the quirky cartoon videos it made for the holiday.

Apple published a new Earth Day video today that highlights the problems it faces in regards to recycling materials from old iPhones. The ad explains how iPhone parts get a second life after Apple’s robot Liam has stripped them all away.

https://www.youtube.com/watch?v=aDXy5bEG38w

Apple released the ad today to promote its attendance at the Sustainable Brands 2017 conference in Detroit. Sarah Chandler, Apple’s director of operations and environmental services, gave a presentation at the conference. Most of her remarks covered how Apple is working to create a closed-loop supply chain.

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