Apple wants to show you how to take better photos on your iPhone

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Screen Shot 2017-05-12 at 11.42.07
Apple is rightly proud of its iPhone 7 camera.
Photo: Apple

Apple is rightly proud of its great iPhone 7 camera, and in a new series of instructional videos debuting online it wants to make sure that users take full advantage.

The video series, posted on both Apple’s YouTube channel and a new webpage, follows on from the company’s acclaimed “Shot on iPhone” ad campaign, which highlights photos taken by everyday iPhone users. The new videos deal with topics like how best to shoot action or close-ups on your new iPhone.

Earlier this year, it was reported that Apple has switched its advertising strategy to focus more on digital ads, which won’t be broadcast on TV, but will rather run on platforms like Facebook and Instagram. Instructional videos like this fit into that new ethos.

Apple stores are also in the midst of undergoing an overhaul with the goal of offering extra classes in subjects like taking better photos on your iPhone.

Check out the five new instructional videos which Apple added to its YouTube channel. More are available on the webpage linked to above.

How to shoot action on iPhone 7

How to shoot a great portrait on iPhone 7 Plus

How to shoot a close-up on iPhone 7

How to shoot a vertical Pano on iPhone 7

How to shoot without a flash on iPhone 7

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