Complete Best Buy iPhone Launch Plan Leaked

Complete Best Buy iPhone Launch Plan Leaked

The complete text of Best Buy’s launch plan for the iPhone 4 has been leaked to iClarified by an individual going by the handle of bbinsider.

The 24 page launch plan addressed to Best Buy employees includes:

  • Things employees should not do during the sale.
  • Details about employee purchases.
  • Best Buy SKUs and pricing.
  • AT&T rate and data plan requirements; Early termination fee information.
  • Information about the iPhone 4 Micro SIM
  • Tips on what to do with an old iPhone; Comparison between iPhone 3GS and iPhone 4.
  • Comparison with other vendor offerings from Sprint and Verizon
  • Etc.

The  most interesting information revealed in the document, according to iClarified, is that Best Buy will be offering pre-sales on launch day for people standing in line waiting to buy an iPhone 4:

Since inventory availability is expected to be minimal, stores may open up a limited time pre-sale window as an option for customers on launch day who have not previously pre-purchased.
– Pre-sales may only occur up to 11:00 am local time
– Customers who pre-purchase on launch day will be added to the store’s pre-sale cue based on time of pre-sale and will get their pre-sale fulfilled in priority order
– Do not provide customers who pre-purchase on launch day timing on when a device may be available

You can read the entire document and grab the rest of the plans highlights yourself here.

About the author

David W. MartinDavid W. Martin has more than 20 years of experience in the industry as a programmer, systems and business analyst, author, and consultant. David has written for CNET's,,, and recently for He comes to Cult of Mac's website with deep knowledge and passion for the all things Apple. Follow David on Twitter @david_w_martin or see what he's up to now at

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