iProduct Placement: Nim’s Island
The trailer for Nim’s Island, a Jodie Foster movie about a house-bound adventure writer, starts off with her character Alex Rover dancing a jig in front of a Mac and shows her computer about five more times in the space of a minute or so.
Apparently, the movie is Product Placement a go-go for 12 companies, so much so that at least one pundit complained. The Mac count? Three different computers show up a total of 10 times. Still, if you’re going to be a bogus travel writer, better do it with a Mac.
Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on 
