iProduct Placement: Nim’s Island

iProduct Placement: Nim’s Island

The trailer for Nim’s Island, a Jodie Foster movie about a house-bound adventure writer, starts off with her character Alex Rover dancing a jig in front of a Mac and shows her computer about five more times in the space of a minute or so.

Apparently, the movie is Product Placement a go-go for 12 companies, so much so that at least one pundit complained. The Mac count? Three different computers show up a total of 10 times. Still, if you’re going to be a bogus travel writer, better do it with a Mac.

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nicole_martinelli

Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on Twitter , Facebook and Google+.

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  • Lieven

    Some more iProduct placements:

    - Prison Break (this season)
    - Gossip girl
    - Californication