AT&T Kills Unlimited Mobile Data Plan In Favor Of Two New “Limited Data” Plans, Provides U.S. Tethering Details

AT&T Kills Unlimited Mobile Data Plan In Favor Of Two New “Limited Data” Plans, Provides U.S. Tethering Details

AT&T announced today that, on June 7th, unlimited mobile data plans for new users are going bye-bye in favor of two new “limited” data plans. It also provided new details on its U.S. iPhone tethering plan.

Two new data plans

AT&T currently offers an unlimited data plan for both the iPad and iPhone for $30 a month. A 250MB plan is available for the iPad for $15 a month. Both these plans are being nixed in favor of two new plans that will be available for both devices:

DataPlus ($15 per month): Up to 200MB per billing cycle. If you exceed 200MB, you’ll be charged $15 for each additional 200MB of data used.

DataPro ($25 per month): Up to 2GB of data per billing cycle. If you exceed 2GB, you’ll be charged $10 for each additional 1GB of data used.

Each new plan only counts data sent over AT&T’s cellular network, not from Wi-Fi or from any of the AT&T hotspots from which you’ll still get free unlimited data access. The new plans also only affect data plans—voice and texting plans remain unchanged. And although current users can switch to one of the new plans, they don’t have to. Those would like to keep their unlimited data plans can do so. But for those that would like to switch, no contract extension will be required.

Though many are probably going to be pretty upset that AT&T is axing their unlimited data plans, AT&T claims that, on average, 65 percent of their smartphone users use less than 200MB of data a month and 98 percent use less than 2GB per month. With my iPhone usually glued to my right hand, I consider myself a “power data user” and I usually average only 125MB a month. Though if I was tethering, I could easily see myself using 2-3GB’s of data a month. But for those of us that don’t need unlimited data, the new plans can mean a $5-$15 monthly discount.

New details on tethering

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We’ve been waiting far too long for the option to tether our iPhones to our Macbooks—well rejoice all ye of wavering patience! AT&T has FINALLY annouced that tethering will be available once Apple releases iPhone OS 4 later this summer. It’ll only cost you $20 a month for that privilege, aside from the price of the data plan, of course.

It does seem a little suspect (and not at all surprising) that AT&T is axing its unlimited mobile data plan right as it announces tethering. Using your iPhone’s 3G connection as your computer’s internet connection is a fast way to chew through data quickly, and it’s doubtful that AT&T is going to want to give you all that tasty bandwidth for free. AT&T just might require users who want to tether to switch to one of their new “limited” data plans to prevent them from “overusing” data, unless you’d like to pay for that extra data, of course. We’ll have to wait and see on that one…

About the author

erfonErfon Elijah is a technology enthusiast of average height, a writer, photographer, and the founder of the Seattle indie brand Might Tees. When not designing graphic tees or recording podcasts, you’ll find him on Xbox Live hunting Modern Warfare 3 foes like the Predator. Some have quietly proclaimed he also has an overactive twitter...

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  • TV

    My guess is that AT&T simply wants to make customers aware/conscious of their habits and in so doing customers will use less data…maybe. It might be their best attempt at freeing up bandwidth and their reputation.

  • Alex

    This is outrageous. AT&T isn’t doing this to free up bandwidth. If 65 percent of smartphone users use less than 200MB a month, then there really aren’t bandwidth issues, are there? And why is it they aren’t bumping users up to DataPro (2GB) if they exceed their 200mb a month (an additional $10) and instead bill them an additional $15 for another 200mb?

    This is all about money and AT&T is using bandwidth as an excuse to screw over customers again. Users currently don’t use over 200mb a month because they don’t have features capable of taking advantage of it, but that is changing and AT&T knows it (video apps that stream data over 3G, voip apps that work over 3G).

    AT&T is a crooked, crooked company. Take for example how they got out of their golden price control plans they had with customers in the 90′s that had lifetime contracts. To get out of it, they sold off their wireless network to another company, that company stated the plans were ending and customers would be rolled over onto new plans, then AT&T buys the network back. They were losing millions on those contracts and they found their loophole around it.

    Why am I paying so much money for an internet plan that costs more than my cable or dsl plan at home? Europeans don’t have these same caps and have decent price plans.

    I am completely fed up with these price gouging practices and am voicing my opinion and I feel other AT&T customers should as well. We are being taken advantage of and told lies to justify their practice when other companies can handle the same issues fluidly.

  • Don Pope

    My iPhone says that I’ve only received 1.2GB of data since July of 2009.
    That means I can save $15 a month by switching to the new plan.
    Not bad.

  • Kim

    d68c74fa

  • Kim

    Great news!!! AT&T;just announced that current customers can keep the unlimited data plan even if they are getting the next iPhone. http://www.macdaddynews.com/?p=3750

  • Nick

    This is sweet. To make up for taking away the unlimited option, they say we get to use AT&T WiFi hot spots for free. Unfortunately (or fortunately depending on your love for fast food) the only places in mid to small size cities that have WiFi AT&T zones are McDonald’s, Barnes & Noble, and possibly a Starbucks if it is newer. Looks like I will be getting fat.

    I guess I probably don’t use that much data, just thought it was humorous when I looked it up that AT&T thinks that offering their WiFi hotspots would be a great bargain.

  • Steve

    When I had an iPhone I would easily push 4GB to 5GB every month. Guess I will not be going back to the iPhone even, if they start allowing Google Voice to run as a native app (Original reason I left). Unlimited Data, Google Voice, Tethering, free texting via Google Voice… I love my Droid.

    PS UVerse gives me all the Hotspots too :)

  • BoxMac

    @Alex
    Jesus fucking Christ ….

    Did AT&T *really* do that?
    Can’t renege on a contract, so they sell the company, the new company makes new rules & then they buy the company *back* ?!?
    That’s gotta be one of THE most scumbaggiest business ops I have EVER heard of ….

  • Jeremy

    @Nick: the WiFi is free for everyone at McDonald’s, Starbucks, and Barnes & Noble. You don’t need to have an AT&T plan of any kind. So, if they’re putting that forth as a benefit for their customers, that’s nonsense.