Apple’s newer adverts have tended to fall into either the comedy or moody art school genres. However, in its fight to grow Apple Music it just released a more traditional feature showcase ad, laying out the abilities of the “all-new” Apple Music.
Check it out below.
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The ad runs through a variety of Apple Music features, such as the updated “For You” recommendations tab, the ability to save music to listen to offline, playlists, content sharing, and its Beats 1 radio station — complete with celebrity hosts.
While Apple Music certainly isn’t doing too shabbily when it comes to subscriber numbers, the streaming service is certainly lagging behind market leader Spotify. While Apple boasted about its 17 million paid subscribers during last month’s iPhone 7 event, Spotify has announced that it has more than twice that number of paying listeners.
Apple also has a new competitor in the form of Amazon, which yesterday launched a new Amazon Music Unlimited streaming service — offering content at a significantly cheaper price, compared to Apple.
Which streaming music service do you find to be the best? Are there particular aspects of Apple Music you feel Apple should do a better job promoting? Leave your comments below.
