Jeff Bezos: Color Kindle E-Reader Is “A Long Way Out”
Speaking Tuesday at Amazon’s annual shareholder meeting, CEO Jeff Bezos said that a color version of the Kindle e-reader is “still a long way out.”
According to Bezos, adding color to the Kindle’s e-ink display, while possible in the lab, is simply “not ready for prime-time production.”
Don’t think for a second, though, that Amazon intends to let the iPad run away with the e-book market without a fight.
Bezos appears to have been very specifically saying that a color e-ink Kindle wouldn’t be out soon, but his wording leaves the possibility of an iPad-like Amazon tablet wide open. Trying to beat Apple at the tablet hardware game is probably folly, but there’s got to be a lot of temptation in the Amazon offices to give it a try.
John Brownlee is Cult of Mac's Deputy Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his girlfriend and two parakeets. You can follow him 
