UK Survey: iPhone Better than Sliced Bread

UK Survey: iPhone Better than Sliced Bread

The next time you try to explain how your invention is the greatest thing since sliced bread, you may want to use the iPhone as comparison, instead. Turns out the iPhone ranks No. 8 in a UK consumer survey of the 100 most important inventions, far outdistancing sliced bread at No. 70.

The iPhone, which has been around just since 2007, beat out even everyday conveniences as the flushing toilet, painkillers and cars. Penicillin slipped in just ahead of Apple’s handset with the wheel, the airplane and the light bulb deemed the three best inventions. The Cupertino, Calif. company should take comfort that the Android cell phone operating system didn’t make the list and Internet giant Google ranks No. 25, behind toilet paper, vacuum cleaners and trains.

In a sign of how the iPhone eclipses previous Apple inventions, the iPod sits in 56th place behind umbrellas and tea bags.

“It’s amazing to see how much the iPhone is valued, sitting alongside inventions such as Penicillin in people’s perceptions and being declared a more important invention than miracle gadgets of their own time, such as the concept,” Lance Batchelor, Tesco Mobile CEO, said. The survey asked 4,000 UK consumers.

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[Via 9to5Mac]

About the author

Ed Sutherland

Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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  • Rory Parker

    what a load of crap.
    I could live without iPhones.
    But could I live without a car?
    Negative.

  • RobbieP

    It made my top two. The skateboard is IMO is the most impotant personal transportation invention. The iPhone is no. One personal invention for life style. BTW I dont skate but love the concept.

  • Darren

    As Julius Malema himself said to the Britz… “You don’t come here with your white tendencies in the workplace… You agent!!! You Bastard!!!…”

  • fc360

    I bet out of the 4000 ppl asked most if not all of them have a iPhone and probably use it daily. I would like to know where these surveys take place as I have never seen or heard of any while I’m out shopping.