“This costs us nothing extra: no printing or postage,” GQ vice president of publishing Pete Hunsinger told reporters. “Everything is profit, and I look forward to the time when iPad issue sales become a major component to our circulation,” he added. GQ, which began selling the iPad version in April, sees the period as a testing phase, where the publisher can test the waters on pricing, advertising and ways to offer a digital version of the print publication.
When Conde Naste offered an iPhone version of GQ, the numbers were also lopsided. The version for the Apple handset sold 7,000 issues of the December 2009 issue compared to 240,000 newsstand and 667,000 subscriber issues.
Next month, Wired and Vanity Fair are expected to release iPad versions of their print magazines. Wired’s chief editor Chris Anderson has called the iPad a “game changer.” Later this summer, other magazines will unveil iPad editions, including The New Yorker and Glamour.Related