iProduct Placement: Supernatural-ly Memorable
The most memorable product placement on US network TV in the last month was for the iPod, which appeared in the Sept. 18 episode of “Supernatural.”
Quick recap: in the show, brothers Sam and Dean Winchester travel the country investigating paranormal escapades in a 1967 black Chevy Impala.
In the product placement scene, Dean asks Sam about the Apple iPod hooked up to a jack in their car.
Dean is not impressed with the iPod (“you were supposed to take care of her (the car), not douche her up”) and chucks it into the back seat.
Nielson says it was the most recalled product placement in a broadcast network scripted series for the period between September 15 and October 12.
They gauge the number of views who can remember a product placement 24 hours after seeing the show.
The other top two memorable product placements were Tupperware (Cold Case) and Playboy (Two and a Half Men). There’s a joke in there somewhere, don’t disappoint me.
Via TV by Numbers
Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on 
