At $17k, the Apple Watch Edition is currently the most expensive product Apple sells.
But according to Piper Jaffray analyst Gene Munster, that record is likely to be obliterated when the Apple Car finally ships — since his projected price tag of “around $75,000” would put it at around four-and-a-half times the cost of Apple’s high-end wearable. Or the equivalent of 100 brand new iPhones 6s handsets.
In an interview with the website Apple Car Fans (yes, really!), Munster says that, “There will be a car [from Apple] that you can see and order in 2019-2020,” but that it is unlikely to ship until around 2021.
He also suggests that Apple won’t build the vehicle itself, but will rather outsource it to another company. Given that Apple doesn’t manufacture the overwhelming majority of its products (the sole exception being the iMacs produced at Apple’s sole factory in Ireland), this is virtually a guarantee — and is something the likes of Ferrari chairman Sergio Marchionne have already spoken about.
Of course, it’s worth noting that Munster is the person who spent years predicting that an Apple television set was on the way. To this end he hedges his bets by saying that he’s only a little over half certain that an Apple Car is actually coming — but it’s still interesting to have our first projected price tag for Apple’s heavily-rumored Project Titan.
If only so we can start doing our 2021 budget already.