The oddball collection of Steve Jobs-inspired musicals is set to gain another entry this month, as new “original pop-rock musical” The Crazy Ones makes it debut at 54 Below — the supper club beneath the legendary Studio 54 — in New York City.
Taking its name from a line in Apple’s iconic “Think Different” ad campaign, the musical tells the story of a young Steve Jobs being driven out of Apple — although the wording on its press release makes it sound oddly like the trailer for a 1980s horror movie.
“In 1982, Steve Jobs was in control,” the description reads. “His company, Apple Computer, was on top of the world: his products were changing the work and home life of hundreds of thousands of users every day, and he was exorbitantly, extravagantly rich. But something sinister was brewing underneath the surface – both at Apple, and in Steve’s own mind. The Crazy Ones tells the story of the man behind the genius and how he strove to leave behind a legacy, despite some very powerful demons.”
As noted, this is (somewhat oddly) another entry in a growing genre of Steve Jobs-inspired musicals. In just the time I’ve been writing for Cult of Mac, there has already been news of an opera entitled The Revolution of Steve Jobs, a Philadelphia Theatre Company musical entitled Nerds, another opera combining Steve and Shakespeare, called Steve Five (King Different) — and an online Burning Man: The Musical, which includes a ghostly Steve Jobs appearing out of an iMac to offer some words of wisdom.
And those are just the ones I remember.
If you’re interested to go and see The Crazy Ones, make your way to Feinstein’s/54 Below on Tuesday March 15 at 254 West 54th Street. There’s a $30-$65 cover charge and $25 food and beverage minimum. Tickets and information are available at www.54Below.com.