8 alternative Uber logos that are better than the real deal


Some freelance designers wanted to help out this atrocity.
Photo: Uber

Given that Uber’s new brand and logo aren’t exactly winning any awards, Freelancer posted a contest for its designers to take a crack at giving the online taxi service a new look. The assignment was simply to submit your own idea of what Uber’s redesigned branding should look like. The site received 147 entries from 27 freelancers and the winner was awarded a cool $100.

Shortly after Uber announced its new logo, people took to Twitter to mock it mercilessly because it’s … well, just not that good. Several of the most popular logo submissions by freelancers are arguably miles better than Uber’s.

Check out the winning design, as well as several honorable mentions, below.

Entry #87 by Mustafawadiwala

The winner of the design contest was this submission by user Mustafawadiwala. It’s one of the more abstract submissions, but you can definitely make out the “U” and triangles indicative of direction.
Photo: Mustafawadiwala/Freelancer.com

Entry #93 by itsthisjustin

This design incorporates a location pin while also cleverly sneaking in the letter “U.” It seems to follow in the footsteps of Uber’s new background patterns as well.
Photo: itsthisjustin/Freelancer.com

Entry #81 by Ghost0415

Uber - Entry #81 by Ghost0415
This more colorful approach has different variations, much like Uber’s current branding does. Presumably, the color would be different depending on which area of the world you live in.
Photo: Ghost0415/Freelancer.com

Entry #57 by kavadelo

Uber - Entry #57 by kavadelo - Ukraine
This submission is one of the designs that more closely resembles Uber’s redesign with a circular bit in the middle and a hexagonal pattern that would change based on location. This designer also threw in an interesting choice of font.
Photo: kavadelo/Freelancer.com

Entry #80 by sankalp

Uber - Entry #80 by sankalp - India
In contrast with the previous submission, user sankalp’s entry harkens back to the older Uber design: familiar “U,” familiar black background, and an easy-to-read font. No shame here.
Photo: sankalp/Freelancer.com

Entry #123 by joanguevara

Uber - Entry #123 by joanguevara - Ecuador
User joeanguevara decided to go with a brighter blue logo to stray from the dark blues and blacks used in other concepts as well as in Uber’s own design.
Photo: joeanguevara/Freelancer.com

Entry #60 by Mustafawadiwala

Here’s another popular submission from the winning user. In this design, the logo is meant to symbolize roads and street lanes.
Photo: Mustafawadiwala/Freelancer.com

Entry #9 by Anaxid

Uber -Entry #9 by Anaxid - Croatia
This is yet another logo that uses hexagons as a background pattern and represents street lanes, though it still manages to set itself apart pretty well from the other submissions.  The “Uber” text is somewhat difficult to read though.
Photo: Anaxid/Freelancer.com

Check out all of the Uber design submissions on Freelancer.com. Do you think any of these design concepts are better than Uber’s new logo? If so, let us know in the comments.

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  • “The site received 147 entries from 27 freelancers and the winner was awarded a cool $100… Several of the most popular logo submissions by freelancers are arguably miles better than Uber’s.”

    LOL! It is bold to be so confident when talking about something that you clearly have no idea about. And the word “arguably” is a nice touch.

    Thought process:

    1. I don’t know much about graphic design but I like Apple product and pretty things. So I am kind of a graphic designer.

    2. So many people online are criticizing the NEW thing, so it must be bad!

    3. Oh the alternatives resemble the letter U which is instantly identifiable, so it must be good.

    4. Let me write an article about it.