The rivalry between Apple and Microsoft may not be as fierce as it once was, but that’s not stopped the long-time Apple frenemy from firing shots in Cupertino’s direction in its latest series of ads for Windows 10.
Presented by two insect educators called “The Bug Chicks” (because, obviously, Windows and bugs go together perfectly!), the ads look at various features that Apple computers just don’t offer yet. You know, like that whole “blue screen of death” lark.
In the first ad, one of the women unlocks her Windows PC by taking a quick selfie. “Even the new Macs they don’t have that,” one of the ladies says to the other.
A second ad, focused on Microsoft’s Siri rival Cortana, shows off the presence of the virtual assistant on Windows 10 laptops, as well as its voice-activated photo search feature. While this is currently still an advantage for Windows laptops, Siri’s arrival on Mac has been heavily-touted as the big new feature for this year’s OS X update.
Finally, the third ad takes a look at the touchscreen seen on many Windows 10 laptops. Again, the idea is that this is a feature that Apple does not cater to — and based on past comments, I suspect is unlikely to any time soon.
This is hardly the first time that Microsoft has poked fun at Apple in its ads, and let’s not forget that Apple pretty much turned Microsoft dissing into an art form with its long-running “I’m a Mac, I’m a PC” campaign. Still, am I the only one who thinks it’s kind of tacky these days?
I guess falling market share will do that to you!