Happy Sex with Maryline, a sexuality coaching and education guide for adults from La Roche Communication hit the iTunes App Store Tuesday, intimating a new, more comfortable, perhaps an even more mature approach to Apple’s understanding of the relationship between the iPhone and Sex.
After nearly two years of sophomoric inconsistency regulating which kinds of sexually charged material could legally be powered by its iPhone OS, Apple seems prepared to grow beyond the “Whose Boobs” era into one in which iPhone users might legitimately ask, “is that a sex coach in your pocket or are you just glad to see me?”
Happy Sex with Maryline is a 30 day sexuality coaching app created by Maryline, who (according to the La Roche Communication press kit) has a B.A. in psychology, a Masters degree in Human Sexuality and has trained over 12,000 people in the past 20 years.
The certified sexologist and a team of professional coaches and therapists collaborated to build the first sexuality coaching app created specifically for the iPhone, with over three hours of original material not available anywhere else. One 5 to 10 minute audio lesson per day with exercises described as “fun, simple, often touching, and a tad nerdy” promises to bring app users real, guaranteed changes to their intimate lives.
The app supports an integrated user forum in which real users send in real questions to which Maryline posts updated answers. Dynamically updated user generated content and additional audio material promised by the developer indicate Happy Sex is “dedicated to building the real skills needed for a Happy Sex life.”
Titles for the 30 day program include provocative themes such as “Pelvic presence at the grocery store,” “The yoga of peeing,” “Lessons in celibacy” and “Sex in space: the final frontier.”
Happy Sex with Maryline comes with a password-protect feature to keep prying eyes away, sells for $19.95 and is compatible with iPhone, iPod Touch and iPad. If it delivers the goods, it could give iPhone users satisfied smiles that are no longer just about owning the best smartphone on the market.