Apple is reportedly losing its Project Titan auto mastermind


Apple car concept art shows what Cupertino might put on the road.
Apple car concept art shows what Cupertino might put on the road.
Photo: Aristomenis Tsirbas/Freelancer

Apple VP Steve Zadesky was personally tapped by Tim Cook to lead Project Titan. But it looks like the so-called Apple Car will need to come to market under a new leader, as Zadesky is planning on leaving the company after 16 years.

It doesn’t look like he has been headhunted, or fired, though. According to a new report from the Wall Street Journal, people “familiar with the matters” says that he will be leaving the company for personal reasons. No other details were given, but his performance leading the Project Titan project for the last two years supposedly has nothing to do with it.

That said, the Wall Street Journal report suggests that there’s trouble brewing for Apple’s Project Titan. According to the report, Apple’s management – buffeted by stock prices that have plummeted by 11% this year – is pushing the company’s hundreds of Apple Car automotive workers to reach unattainable deadlines, while at the same time reportedly failing to give clear goals on what they expect Project Titan to deliver.

Either way, Project Titan will soon cease to be Zadesky’s problem, who previously worked on bringing both the iPhone and iPod to market. We wish him luck.

Source: The Wall Street Journal

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