Best Buy slashes $100 off Apple Watch prices


Get your Apple Watch ready for the new iPhone.
Best Buy is living up to its name.
Photo: Jim Merithew/Cult of Mac

Best Buy is trying its darnedest to live up to its name with a new $100 discount on every Apple Watch model it sells. The deep discount brings the entry-level cost of a 38mm Apple Watch Sport down to just $250.

Screen Shot 2015-12-09 at 10.27.29Best Buy started selling Apple’s debut wearable device this August, and Best Buy CEO Hubert Joly singled it out as a hot item during the company’s most recent earnings call — telling investors that “demand for Apple Watch has been so strong in the stores and online.”

During Black Friday, the Watch was apparently one of the biggest sellers at stores such as Best Buy and Target. No doubt the former wants to surge ahead by grabbing as many holiday sales as it possibly can.

This isn’t the first time Best Buy has slashed its own profit margins to unload more Apple Watches. Ahead of Black Friday, the retailer took $50 off the price, while it also offered savings of $100 on select models during Black Friday itself. However, today’s new offer remains one of the best sustained Apple Watch offers we’ve seen.

If you’re thinking of buying one for friends or family this holidays — or simply want to treat yourself to an early Christmas gift — it’s well worth checking out the Apple Watch prices right here.

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