Apple is trying to boost sales of its Beats by Dre accessories going into the holiday season by offering $60 Apple Music/iTunes Gift Card vouchers for a variety of headphones and speakers.
Running from now through December 28 at U.S. Apple Stores, both online and brick-and-mortar, the deal applies to Beats Pro Headphones, Beats Studio Headphones, Beats Studio Wireless Headphones, Beats Solo2 Headphones, Beats Solo2 Wireless Headphones, Beats Powerbeats2 Headphones, Beats Powerbeats2 Wireless In-Ear Headphones, Beats Tour2 Headphones and the Beats Pill+ Speaker.
As well as boosting Beats sales, the deal also aims to continue ramping up Apple Music adoption, which Tim Cook recently noted currently has 6.5 million paying customers, and has only just become available to Android owners.
Given that Apple did so well from special offers during Black Friday, if it can ramp up sales of both its Beats brand (which, to be honest, still doesn’t make a huge amount of sense to me as an acquisition) and Apple Music that can only be a good thing.
Source: Apple
