Like an over-the-air update to fix a faulty piece of software, Apple sprang into action following Jimmy Iovine’s Thursday interview with CBS This Morning — with Iovine apologizing for his sexist comments about women’s inability to find music because… you know, women.
“I could have chosen my words better,” the Apple Music boss, Beats guru and Interscope Records co-founder said in a statement.
As we described yesterday, Iovine commented that: “I’ve always known that women find it very difficult at times — some women — to find music. And this helps makes it easier with playlists that are curated by real people.”
While I understand what Iovine was trying to say, Apple prides itself on its diversity, equality and pretty much being a “force for good” in the world, which is why it’s no surprise to hear that Iovine quickly back-pedalled.
“We created Apple Music to make finding the right music easier for everyone — men and women, young and old,” he said in his statement. “Our new [Apple Music] ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize.”
For everything you can say about Steve Jobs’ hogging credit by being Apple’s primary mouthpiece during his reign as CEO, this is a good reminder why he made the decision he did.
