Steve Hilariously Smug at EMI Press Conference

Pete Mortensen (10:56 am PDT, Apr 02 2007)

Steve's Smug

It’s good to be the king, isn’t it Steve? Especially when standing next to Damon Albarn, lead singer of The Good, The Bad and the Queen. Damn. Steve is relishing this DRM-free breakthrough with EMI:

“We are going to give iTunes customers a choice—the current versions of our songs for the same 99 cent price, or new DRM-free versions of the same songs with even higher audio quality and the security of interoperability for just 30 cents more,” said Steve Jobs, Apple’s CEO. “We think our customers are going to love this, and we expect to offer more than half of the songs on iTunes in DRM-free versions by the end of this year.”

Hear that, other record companies? They’re Steve’s footsteps — you’re all prey. His smug grin is coming for you.

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Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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