Apple TV has locked up some fancy, exclusive content ahead of the launch of its new set-top hardware next week.
M2M, which is a really chic way of saying “Made to Measure,” will air content devoted to the fashion world and its icons. It comes courtesy of a partnership between Apple and sports/fashion titan WME/IMG, and you’ll only be able to see it through Apple.
Here’s what you can expect your Apple TV to be wearing when the channel launches Tuesday.
No reality programs
Well, not as we know them, anyway. Project Runway, the most fabulous reality show ever made, is over, and M2M isn’t interested in resurrecting it or making its own version. Instead, you can expect to check out real conversations between GQ Magazine writer Glenn O’Brien and industry insiders on Tea at the Beatrice.
Documentaries
The fashion world is all about stories and big personalities, so you can expect to learn about important figures on shows like Iconic, which will feature subjects like Italian actor Marcello Mostroiani (8 1/2, La Dolce Vita).
If you’re in more of a tech mood, M2M’s Visionaries will examine “the convergence of technology and design,” the press release announcing the channel says.
Movies
The preview at M2M’s website drops a couple film titles, including director Spike Jonze’s weird, existential dramedy Being John Malkovich and, of course, Zoolander, the most intentionally funny movie about models ever made.
Fashion shows
This seems pretty obvious, but the M2M channel will also just let you watch pretty people walk around in brand-new clothes that the public hasn’t seen before. This will include both established labels and up-and-coming designers.
“M2M will showcase fashion from all angles,” said Mark Shapiro, WME/IMG’s chief content officer. “There are so many incredible stories to tell in this industry, but premium video programming that’s authentic, modern and thought-provoking is still difficult to find. We’re excited to use our unique access across WME/IMG to give everyone who loves fashion the opportunity to explore the industry from the inside out.”
The M2M channel will launch exclusively on Apple TV this Tuesday. Unless, of course, it decides to arrive fashionably late.
