Apple’s Q2 Is Another Record Quarter: Macs, iPhones and Profits Way Up

Apple’s Q2 Is Another Record Quarter: Macs, iPhones and Profits Way Up

Apple has just reported record earnings for Q2 2010. Earnings and profits were the best ever for a non-holiday quarter, and sales of Macs and iPhones were up by a big margin. The only blip is iPod sales — down 1 percent year-on-year.

“We’re thrilled to report our best non-holiday quarter ever, with revenues up 49 percent and profits up 90 percent,” said Steve Jobs in a statement. “We’ve launched our revolutionary new iPad and users are loving it, and we have several more extraordinary products in the pipeline for this year.”

Highlights:

  • Q2 2010 revenue = $13.50 billion
  • Profit = $3.07 billion, or $3.33 per diluted share. (Last year, revenue = $9.08 billion and profit = $1.62 billion)
  • Gross margin = 41.7 percent, up from 39.9 percent last year
  • 2.94 million Macs sold (up 33 percent year-on-year)
  • 8.75 million iPhones sold (up 131 percent year-on-year)
  • 10.89 million iPods sold (down one percent year-on-year)

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About the author

Leander KahneyLeander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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