It takes years to understand the appeal of the unboxing video. On the face of it, they’re very silly. And yet unboxing is one of digital video’s most popular and enduring genres.
Who wants to see someone else opening the box of a brand new gadget? Wouldn’t you want to do it yourself?
And therein lies their appeal — the vicarious pleasure of seeing a stranger enjoy a gadget you covet.
With that, here’s our contribution to the genre: Cult of Mac’s first unboxing video. Watch in enraptured fascination as we take the iPhone 6s Plus from its box.
Mmmmmmm… we love the smell of a new gadget in the morning.
Unfortunately, it wasn’t the morning by the time our brand new iPhone 6s Plus arrived. It was late afternoon. We made the strategic mistake of getting it delivered to Cult of Mac towers. It worked last time. The driver arrived very early with a pair of Apple Watches. Alas, he took a long lunch or something before delivering our shiny new 6s.
And with shaking hands, we unwrapped it:
