Reports: No $800 Macs Expected Among Apple’s Notebook News

Is this a photo of an upcoming MacBook?

Is this a photo of an upcoming MacBook?

After talking up the benefits of a sub-$1,000 notebook, the rumor mill is now soft-peddling the idea as everyone waits for Cupertino’s notebook event slated for 10 a.m. Pacific (1 p.m. ET).

In a post claiming what will and won’t appear, Daring Fireball blogger John Gruber calls analyst speculation of $800 notebooks so much “jackassery” leading up to Tuesday’s unveiling.

Gruber and others are talking of Apple lowering to $999 the price of the 2.1 GHz MacBook which had cost $1,099. In addition, two new MacBook Pros and MacBooks will be introduced. Also rumored: a glass trackpad that also acts as a trackpad button and the replacement of Intel’s graphics chipset for NVIDIA.

“We would be surprised if they didn’t have a $999 MacBook option” for investors, Piper Jaffray Apple hardware analyst Andrew Murphy told Cult of Mac Tuesday.

“If not, (Apple) has some explaining to do,” Murphy said.

He bases his belief on Apple’s prior statements of a “product transition” prompting lower margins.

Monday, Bernstein Research analyst Toni Sacconaghi estimated Apple could gain up to 69 percent in potential revenue if a sub-$1,000 notebook is released.

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Ed SutherlandEd Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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