This post is brought to you by BuzzBundle.com.
The power of the internet lies in the conversations it carries. If you’re looking to build an online reputation for your business or brand, you’ve got to make sure your voice is heard where it counts.
Wherever someone is talking about something you can relate to, there’s an opportunity to attract new followers and customers. The trick is finding them, and BuzzBundle can help.
BuzzBundle is a powerful tool for spotting and getting involved in those crucial conversations all across the web. By searching out key terms, BuzzBundle users get a window into online chatter happening around relevant subjects that are just begging for proactive engagement. Actually it’s more like four windows — BuzzBundle separates results into four categories: forums and blogs, Q&A pages, social media channels and video-sharing pages.
How BuzzBundle works
BuzzBundle, which runs on Mac, Windows and Linux, operates on the basic concept of users and personas.
You, the user, want to know who’s talking about your business (or your competitors’), as well as tracking related topics so you can jump in when appropriate.
Personas are identities you take on when joining those conversations. You can use your business’ official social media profile or totally invented characters — with their own profiles, online presences and point of views.
Any BuzzBundle-powered dive into the online buzz starts as a project, with an immediate search of key terms you’ve selected. Say you’re a developer who just wrote a blog post about the difference between building apps for watchOS versus Android Wear. Simply typing in terms like “smartwatch” and “operating system” will quickly return conversations relevant to your business, and you can join those conversations as yourself or somebody else.
Or maybe you’re running a political campaign and want to see how the topics to be featured in an upcoming debate are being discussed online. In a case like this, BuzzBundle becomes a diagnostic tool — something that helps you understand how these conversations are happening.
BuzzBundle makes it easy to instantly assess and jump into the conversation and establish your point of view, draw people to your content or products, or just stir the pot a bit. You can be endlessly creative with the terms you search for and the personas you use while engaging an audience.
Social media management made easy
With BuzzBundle, everything happens via a simple interface that’s packed with features to help maximize the exposure and impact of the message.
BuzzBundle keeps your different accounts, emails and identities organized and easily accessible: It’s as simple as running a search for the terms you want to track and starting a conversation with people who are mentioning them.
But while BuzzBundle’s overall design is quick to grasp, the service packs powerful features that can help refine and improve the impact of your audience engagement.
Recently, two powerful new features were added to BuzzBundle: Reach and Multiposting.
Reach is a built-in algorithm that automatically predicts which conversations will attract the largest audiences, based on metrics you can explore and tweak. If a comment shows up in a popular thread, it gets a higher rank. You can then choose to sort conversations by the Reach value, putting the highest-impact posts at the top to be engaged at will.
Multiposting, on the other hand, is a tool that pretty much does what it says. It lets you coordinate posts across all your accounts and personas, for a kind of general’s-eye view of your social media channels and activity. Posts can be sent out as uniform blasts across all accounts, or timed in a staggered way for a more “organic” social media flow.
Crucial tool for mastering social media
Keeping an eye on the state of conversations relevant to your business is a big enough task on its own. Actually getting (and staying) engaged is even tougher. That’s what makes software that allows for both so invaluable.
BuzzBundle helps you master social media — it’s a powerful tool that’s accessible and useful to anyone. This software could be very helpful for almost anyone, from large organizations to small businesses looking to expand brand recognition to humble bloggers hoping to boost engagement with readers.
The possibilities are as endless as the conversations that happen online.
Try BuzzBundle today
Ready to start tracking, engaging and influencing the conversation about your brand, product or area of business? Take BuzzBundle for a spin. Download the free version and get started today:
- Get BuzzBundle for Mac OS X (.gz)
- Get BuzzBundle for Windows; (.zip)
Want even more powerful tools? The professional version of BuzzBundle, which offers advanced features, costs just $199.
Please note that for the first 15 days the free version you download is basically a fully-functional BuzzBundle Pro. After 15 days, you may carry on using the software for free with limited functionality.
