Vintage Apple radio spots give customers the hard sell

By

20+Gifts
Today these ads would be playing on Beats 1.
Photo: 512pixels

No-one does ads with more consistent high quality than Apple. That’s why it’s kind of fun to go back to a time when getting the word out about new products was less about pushing out a sleek new video on YouTube and more about radio spots designed to give potential customers the hard sell.

Stephen Hackett of website 512 Pixels was recently given a stack of old Apple documents, and among them were scripts for three Apple-approved radio ads promoting the Apple IIc during the holiday quarter of 1984: the same year Apple unveiled the original Mac.

Check them out below.

As Hackett explains:

“The three ads — titled 20 Gifts, Christmas Card and Perfect Present — extol the virtues of the machine, including its compatibility with programs written for the IIe. Dealers also promised easy credit and help with the purchase of accessories such as a modem or mouse.”

You can read the ads below or download a handy PDF of all three here. Depending on your age it’s either a stroll down memory lane, or a glimpse of a dystopian past in which bragging about “ten thousand programs” was a thing.

Oh, and while we’re asking, does the Apple Credit Card have a case for being the first iteration of Apple Pay?

20+Gifts

 

Christmas+Card

 

Perfect+Present

 

Source: 512 Pixels

Via: Loop Insight

 

 

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