Report: iPhone, iPad Getting More Corporate Fans
We already know Apple has a lock on consumers, particularly teens. However, the world of the corporate cubicle has been dominated by Microsoft and the Blackberry. That picture may be changing, according to a new survey finding corporate interest in the iPhone increasing.
Apple share of the corporate smartphone market reached 27 percent in February, up from 22 percent in November, according to ChangeWave Research. The three chief reasons: demand by employees, more corporate applications available on the “cloud” via the iPhone, and improved security.
While Google has seen the share of Android-based phones in companies double to 7 percent, corporate veteran RIM was flat at 69 percent, the research firm announced.
The findings reflect a changing attitude by corporations toward Apple. Some 42 percent of corporate IT departments said they were willing to support the iPhone, according to a 2009 survey.
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
