Prieview: That Hint of Gold, For Your Earbuds
Swiss designers Big Game have just launched a collection of pimped everyday objects called “New Rich” by replacing one plastic part on each with real gold.
In it are Apple earbuds with a gold “bolo tie” look, lending a hint of bling to your iPod. Subtle, yes. Practical, no. Cool, definitely.
The idea behind it?
“We’ve picked standard, universal products, and replaced a part of each object by an equivalent in gold…We love the shrewd blend between the down-to-earth functionalism of mass-products and the ultimate precious material: gold.â€Â
Prices to come…
via Josh Spear
Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on ![Read "Why You Might Be Disappointed By The Resolution Of Those New Retina Display Macs [Feature]"](http://cultofmac.cultofmaccom.netdna-cdn.com/wp-content/uploads/2012/05/MacBook-Pro-with-Retina-Display_1-300x250.jpg "Read \"Why You Might Be Disappointed By The Resolution Of Those New Retina Display Macs [Feature]\"")
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