Movie stills for forthcoming chick flick “Confessions of a Shopoholic” show star Isla Fisher sitting in front of a MacBook. She’s pretty in pink and so is her computer case.
The movie, based on Sophie Kinsella’s book of the same title, is about a 25-year-old financial journalist who can’t stop overheating her credit cards. And finds a wealthy husband. Or something like that.
Film producers didn’t have to go too far to put a Mac in the movie.
On page 335 of the book, the Becky Bloomwood character has “a crisp copy of the Financial Times under one arm, a pair of tortisehell glasses perched on my head, my clunky executive briefcase in one hand and an AppleMac laptop (sic) in the other. Maybe I over did it.”
Nah, we think it’s just the right touch.
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6 responses to “iProduct Placement: Confessions of a Shopoholic”
too far…not “to far”
fixed, thanks.
Good find! You might be interested in this article about the success of Apple product placement in TV and movies over at http://www.edibleapple.com/the…