Apple Updates Pro Apps, but Where are the Pro Machines?

Apple Updates Pro Apps, but Where are the Pro Machines?Apple Updates Pro Apps, but Where are the Pro Machines?

With the update of many of Apple’s pro apps including Final Cut, and Aperture, the hardware they’re designed to run on is starting to feel a little stale.  Certainly the top of the line Mac Pros, still dominate Geekbench scores for the first thousand pages or so,  but for the first time in the Intel era, the MacBook Pro is no longer the dominant laptop.  So too, is the fate of the entry model Mac Pro, which is finding itself out-classes by average gaming rigs on the PC side.

These updates are Waaaaay past due, I know I’ve got both a Mac Pro and  a 17” Macbook Pro in need of an update, but for those of you not staying up every Monday night in the hopes of a Christmas-like Tuesday morning, here’s the skinny:

  • Mac Pro: last updated 03 March 2009, 388 days ago. Average release cycle: 236 days.
  • Macbook Pro: last updated 08 June 2009, 291 days ago. Average release cycle: 200 days.

Certainly Apple dominates profitability in the computer market, but they do that by staying far, far ahead of the curve in technology, innovation and design.   But that competitive advantage is only sustainable as long as you drive as hard as Apple has historically to stay out front. That’s not happening here with this generation of machines.  This has been the longest wait for Pro Laptops in the Intel era, and so far the second longest wait for a pro tower.

Of course, Steve has words of comfort for the faithful, “Not to Worry” he wrote in response to a like-minded cultist’s query last week.

I’m not worried, Steve. I’d like to say I’m running out of patience, but what choice do I have, really?

…and so the wait continues, see ya on Tuesday…

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About the author

Leigh McMullen

Leigh McMullen leads the Advisory Services & Strategy practices for the professional services arm of one of the Big-Five firms. He has written several books that would cure any insomnia you might have, and is an avid Mac junkie.

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