Magazine iPad Ads a Hot Commodity
A prototype Best Buy ad on an iPad tosses in a camera flash along with product info.@WSJ
Brick-and-mortar media may seem tepid about the iPad, but their sales people are not.
According to the Wall Street Journal, interactive iPad ads are selling for figures reminiscent of their paper counterparts, back before magazines made the endangered species watch.
Both Time and The Wall Street Journal are charging — and have sold — iPad ads costing from $200,000 – $400,000, depending on the length of the ad run.
Time will charge $200,000 for an ad in the first eight issues. Clients so far include Unilever, Toyota and Fidelity and three other unnamed “major advertisers.”
Ads in the pricey iPad edition of The Wall Street Journal cost $400,000 for four months. Coke, FedEx and four other “major advertisers” are already on board.
People magazine said it took just two days to line up six advertisers for the first three months of its iPad edition, which won’t even launch until late July.
“Mind-blowing” games, video and interactivity are getting ad folks to write checks, Steve Pacheco, FedEx’s director of advertising, told the Journal. “You are taking something that used to be flat on a page and making it interactive and have it jump off the page.”
Via WSJ
Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on 
