IPod-Compatible Sneakers From Apple And Nike
It’s a global mega-brand mashup!
Apple is teaming up with Nike to cross-promote sneakers and iPods. The footwear and earwear giants are soon launching a new line of iPod-compatible sneakers, plus a wireless pedometer-cum-connection-kit that pumps exercise feedback into runners’ ears. “Faster, fat ass!”
The Nike+iPod cross promotion encourages runners to buy a new pair of Nike+ sneakers, which have a little pocket for a wireless sensor. The wireless sensor is part of a $30 Nike+iPod Sport Kit from Apple, which is expected to ship within 60 days.
The Nike+iPod Sport Kit also includes a small receiver that plugs into the dock connector on the bottom of the iPod. Out on the road, the sensor sends data about time, distance, and pace to the iPod, which provides unspecified “workout-based voice feedback” while you run. Presumably, it’s encouraging.
Back at home, the iPod uploads the exercise data to the Mac or PC, and syncs with iTunes and the NikePlus website which records runs and sets goals. In addition, the site will allow runners to challenge each other to “virtual races” and download time- or distance-based workout routines. It will also offer sporty iMixes “chosen and introduced by top athletes.”
Leander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: 
