Is Apple Preparing to Yank ‘Cook-Cutter’ Apps from AppStore?

Is Apple Preparing to Yank ‘Cook-Cutter’ Apps from AppStore?

Apple has begun cracking down on App Store developers hawking ‘cook-cutter’ applications with little or no advantage over similar Web-based apps, according to a Monday report. The tighter requirements are likely designed to ensure App Store offerings are unique to competitors.

“Last month or so [Apple] has started cracking down on basic applications that are little more than RSS feeds or glorified business cards,” TechCrunch writes.

Developer Medialets figures prominently in the article, which gathered multiple reports from App Store developers.

“Apple wants iPhone apps to be superior to Web experiences because they are extremely sticky and drive people specifically to buy the iPhone over competing smartphone platforms,” Medialets CEO Eric Litman told the blog.

The house-clearing seems focused on app builders which use templates to create apps, which do not offer quality content. Another app builder, Appmakr, welcomes the move, suggesting its use of advanced features will permit the company to gain “trusted” developer status.

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About the author

Ed SutherlandEd Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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