Apple just premiered the very first iPad commercial during the first ad break of tonight’s Academy Awards. It was very good, just a rock song and demoing every imaginable feature while continually rotating from portrait to landscape. We’ll post as soon as Apple or Youtube does. Embed from Engadget now in post. Real Apple version here.
Thanks for the finds, Mitchell and Paolo!
Edit: And CNET caught Steve Jobs on the red carpet.
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!
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