Why is Leander super-excited about Apple’s new Beats 1 radio service?
It’s simple, really: For him, listening to BBC Radio 1 was possibly the greatest thing about growing up in England in the ’70s. More importantly, it’s still how he discovers loads of new music today — and Apple’s 24/7 live internet radio station promises that same kind of magic.
Get the lowdown in the latest Kahney’s Korner video.
“The best way to discover new music is the old-fashioned way — with a radio DJ,” Leander says in the video.
It might seem counter-intuitive in an era where anybody can listen to any song at any time, but the human touch baked into Apple Music could be a the service’s killer feature.
“It won’t be run by robots,” Leander says. “It’ll be run by real DJs who are passionate about music.”
That’s why Beats 1 holds so much promise.
Will it be enough to turn Apple Music into a Spotify killer? It’s too soon to tell. But by it’s a welcome and unexpected addition to Apple’s ambitious music offering.