HBO made a splash with its streaming service HBO Now, and now its cheaper rival Showtime is ready to get in on the action too with its own streaming service that’s also launching exclusively with Apple.
Starting in July, iPhone, iPad, and Apple TV users will be able to purchase a stand-alone subscription to Showtime through the Showtime app to stream all of the company’s original programming. It’s just like HBO Now, only a little bit cheaper.
Monthly subscriptions will cost $10.99 and also include access to live broadcast of the east and west coast feeds of Showtime. The company is offering a 30-day trial period for customers who sign up through Apple in July. To sign up, Apple users will need to download the Showtime app on their device and create an account.
Other platforms will likely be supported right after the exclusivity period with Apple ends, but the deal is another big win for Apple TV which is expected to get a hardware upgrade at WWDC along with support for third-party apps. HBO launched HBO Now earlier this year with a one-month exclusivity period with Apple as well, with subscriptions priced at $14.99 per month.
Showtime’s service also offers access to sports and movies to go with its original shows like Dexter, Homeland, Shameless and Californication. The service will launch on July 12th to coincide with the start of new seasons of Ray Donovan and Masters of Sex.
Source: Showtime
