Apple won the top spot in Fortune’s most admired company list for the third year in a row. In the annual popularity contest — business people from around the globe are asked to vote for the outfits they admire the most — Apple earned a total score of 7.95.
Why is Apple so prized? According to Fortune: Product, product, product.
“The whole world held its breath before the iPad was announced,” observes BMW CEO Norbert Reithofer. “That’s brand management at its very best.”
The top 10 of the 50 companies included just two other tech outfits Google (2), Amazon (5). Microsoft ranked number 11.
Via AJPontti
