iTunes Sex Gate Continues: Hooters Girls App Back on Sale

The iTunes store is pulling off and putting on sexy apps faster than you can stuff a dollar bill in a g-string.
Case in point: the Hooter’s girls are back in bikinis to “clean” your iPhone screen. Hooters Calendar Screen Wash was quietly reinstated Feb. 24 and is now back on sale. The $0.99 app is for a +17 audience, though it doesn’t seem to be any more prurient or wholesome than some of the babes-in-bikini apps that were yanked over sexual content. Another five Hooters-related apps, from several different app makers, also appear to have been reinstated.

No one seems more surprised than the creators, On the Go Girls, who remarked on the company blog:
“Wow! Surprising! We are shocked! Our Hooters Calendar Sexy Screen Wash was restored to the App Store last night 2am PST.”

No-name bikini apps still seem to be AWOL from the iTunes store, which makes me wonder whether it’s more a question of brand-name franchises like Playboy and Sports Illustrated flaunting their stuff than one of women complaining about them.

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Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on Twitter , Facebook and Google+.

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Posted in iPhone, iPhone Apps, iPod Touch, iTunes, News |

Charli
sounds like they did an auto search and pulled all possible offenders and are reviewing those that are not just app spam (which is also a yanking offense) to see what is and is not really over the top, what wasn’t rated correctly etc. big name companies like Hooters and Playboy have a lot to lose if someone pulls an obscenity suit on them so they keep on the safe side. Some of these other apps are pushing the line and Apple would be party to the suits as the distributor, so they have to be more cautious.
Bas
I think the reviewers are grabbing every possibility the can to review bikini apps. A review for acceptance, a review for removing the app, a second opinion regarding the latter, a review to consider reinstating, etc. I wonder whether the reviewers have – or want – time to review normal apps.