Apple and IBM add three more apps to MobileFirst portfolio

By

IBM
Photo: Apple
Photo: Apple

Apple and IBM’s partnership to bring iOS apps into the workplace produced 10 apps last year. Today at Mobile World Congress, IBM announced that it is launching three more MobileFirst apps aimed at the banking, airline, and retail industries.

The three new iOS apps are available for deployment and customization starting today. The apps are part of Tim Cook’s initiative to change the way people work by giving companies access to high-quality iOS apps. IBM says its clients for the MobileFirst apps include American Eagle Outfitters, Sprint, Air Canada, Banorte, and more than 50 others.

Here’s a quick look at the three new apps:

Passenger Care:
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Rather than leaving customer service agents chained to their counters, the new Passenger Care app will allow agents to address travelers’ needs from anywhere — giving passengers a smoother, more personalized experience while they’re speeding through the airport.

Dynamic Buy

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Retailers usually rely on instinct rather than factual insight to make buying decisions. By using Dynamic Buy, shops can get real-time info on which products are hot, as well as seasonal recommendations, to help maximize the return on investments on products.

Advisor Alerts

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To give financial professionals tools for a more personal experience with clients, Advisor alerts uses analytics to help prioritize client-related tasks on-the-go. The customized analytics tell advisors what’s most important and displays recommended next steps, and portfolio-impacting alerts.

Source: IBM

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