Apple Watch gets cover treatment for March issue of Self magazine

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Photo: Self
Photo: Self

After gracing the cover of Vogue China, it was only a matter of time before the Apple Watch started getting featured in U.S. magazines.

Self’s March issue features the Apple Watch modeled by Victoria’s Secret Angel Candice Swanepoel.

Swanepoel is wearing the base Sport model of the Watch, which will start at $349 when it ships in April.

Inside the issue, Self will be “zeroing in on the health aspects” of the Watch in the issue: the accelerometer, heart rate sensor, and GPS/WiFi (sent from a paired iPhone). Apple’s Activity app will use the data from those sources to show “calories burned, brisk activity and how often you stand up during the day.”

Apple is making a strong fashion play with the Watch after hiring numerous execs from brands like Yves St Laurent Group and Burberry. The first notable display of the Apple Watch after its September unveiling in Cupertino was at the fashion boutique Colette in Paris during fashion week.

Fitness is obviously a big part of the Watch’s appeal as well, and this upcoming issue of Self, which is available for download now, looks tailored towards that aspect specifically.

Source: Self

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