Apple Ranks Third in BusinessWeek Customer Survey
Apple ranked third in a recent BusinessWeek customer service survey, jumping from last year’s 20th spot. Like 2009, however, the company had high marks for “quality of staff” and “efficiency of service.” The Cupertino, Calif. company trailed No. 2 USAA, an insurance company, and No. 1 L.L. Bean.
Dell, the only other computer maker to reach the list’s top 25, was ranked No. 23.
The survey also found 66 percent of people responding said they would “definitely recommend” Apple to their friends, while 58 percent of the survey said they’d definitely buy another Apple product.
Other retailers want a piece of Apple’s halo. When news leaked about the Cupertino company preparing to ship new iPod-based point-of-sale devices to their Apple stores, the company received requests to share the technology. In another example, Disney came to Apple to help ‘reboot’ their retail locations. A report released earlier this month only seemed to underline Apple’s success during a down economy. While many PC makers are feeling the crunch of chasing consumers seeking lower and lower prices, Apple sells 90 percent of computers priced at $1,000, or above.
- Via MacRumors and BusinessWeek
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
