Incase’s Messenger Bag: A Great Bag For Bikers That Doesn’t Scream Hipster [Review]

Incase’s Messenger Bag: A Great Bag For Bikers That Doesn’t Scream Hipster [Review]

The Incase Large Messenger Bag is strong, stylish and functional. It's one of the best messenger bags I've used. Photo: Nadine Kahney.

I’ve been a long-time user of messenger bags, ever since I was a bike courier here in San Francisco in the mid-1990s. I’ve been though a few of them, including an original Zo bag, but one of the best I’ve used is the Large Messenger Bag from Incase.

Note: It’s Bag Week on CultofMac.com. We’re checking out some of the latest and greatest bags on the market. Read all the bag reviews here.

Incase’s Messenger Bag: A Great Bag For Bikers That Doesn’t Scream Hipster [Review]

Spot the brand: Incase's Large Messenger Bag is subtly branded (IE. it's not). Photo: Nadine Kahney.

Best known for iPhone and iPod accessories, I didn’t have very high expectations for Incase’s $119.95 Large Messenger Bag. Frankly, I expected a me-too product.

But I’ve been using it for months, and it’s become my favorite biking bag. It’s plenty roomy if you have to carry a bunch of stuff; there are pockets galore for all my junk; and it has a great strap system that doesn’t slip and is quick to adjust.

Best of all, it’s not one of the hipster bags of choice that are everywhere here in SF. (I won’t mention the brand because they are great bags. But all the kids have them, and I’m too old to pretend to be hip).

The Incase Messenger is barely branded at all. There’s just one small Incase stamp on the flap. It’s hard to spot close up and all but invisible from a few feet away. As someone who hates branded clothing, I like its anonymity.

Strong, Stylish, Functional
At $120, the Incase Large Messenger is at the lower end of the price scale for quality messenger bags. Incase also sells a Small Messenger Bag ($79.95) for the 13-inch MacBook Pro; and a Medium Messenger Bag ($99.95) for the 15-inch MacBook Pro.

Made of water-resistant black nylon, it has a large flap secured by Velcro and a pair of buckles. Inside, there’s a padded computer compartment with a faux-fur lining and Velcro lid.

This is a big messenger bag. Designed to accommodate a 17-inch MacBook Pro, there’s plenty of room for MacBook, charger, DSLR camera, shoes, clothing, magazines and books. This all weighs a ton, of course, but loosen the strap, throw it on your back, and you can almost forget it’s there until you hit a hill.

There’s a ton of pockets, inside and out. Some zippered, some Velcro, and a couple that are fur-lined for storing items that are easily scratched, like iPods and sunglasses.

Easy-Adjust Strap
The padded shoulder strap has a big plastic buckle that’s easy to adjust for tightness. The strap works well with the removable stabilizer strap: the bag hasn’t slipped yet. I’ve always had problems with messenger bags moving around when on the bike, and this is the only one that stays put.

Finally, it has a handy nylon carrying handle that’s good for grabbing the bag from the back of a cab.

The only complaint is that the padding for the laptop sleeve is a bit skimpy. But if it were thicker, I’d probably be complaining about the extra bulk.

Overall, this is a very durable bag that looks like it’ll last a long time. I’ve been using it for months and there’s no sign of wear except for a few grubby smudges on the furry interior. It’s simple, stylish and functional.

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Highly recommended.

Specs
Dimensions: 17’ x 12.5’ x 9’
Designed for: 17’ MacBook Pro.

Incase’s Large Messenger Bag is simple, stylish and functional.

Rating: ★★★★★

Cult of Mac Black Turtleneck rating system:

5: Insanely Great! • 4: Steve Approves • 3: Needs Work • 2: Sugared Water • 1: Dogsh*t frosting


Company: Incase Designs
Model: Large Messenger Bag
List Price: $119.95
Compatible: 17-inch MacBook Pro or smaller.
Incase’s Messenger Bag: A Great Bag For Bikers That Doesn’t Scream Hipster [Review]

There's plenty of room for tons of junk, and lots of pockets to keep things organized.

Incase’s Messenger Bag: A Great Bag For Bikers That Doesn’t Scream Hipster [Review]

The strap buckle is easy to adjust and slip-proof. It's one of the best I've used.

About the author

Leander Kahney

is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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Posted in Laptop Bags, Macbook, MacBook Pro, Reviews |

  • reader5272

    What are the hipster bags the kids are using cos I’m in dreary ol’ England and not SF and love to be cool for once!?

  • Mike D

    He’s probably referring to Chrome. Great bags, but every pisshead has one.

    Lean, I live in San Fran. Know any shops that have this bag? I’d love to try it out. I almost just bought a new bag for my 17″ (Freight. SF’s other bag company :). )

  • tim

    Looks like a knock-off of Timbuk2 bags….right down to the “best i’ve used” adjustable slip proof buckle….timbuk2 has had this for years….they are good quality and less expensive. Did Incase pay you for this review?

  • http://cultofmac.com Leander Kahney

    @Tim — No, of course Incase didn’t pay for the review. No editorial on this site is paid for. I have a Timbukto laptop bag with a similar buckle on the strap — and guess what, it’s always slipping.

  • http://cultofmac.com Leander Kahney

    @Mike D. I should have mentioned. The bag is sold in Apple’s retail stores — as are most of the bags featured this week in Bag Week. It’s also available from Incase’s website.

  • http://betteroffted.com BETTEROFFTED

    I have one of these bags and love it. Super durable and comfortable.

  • reader5272

    Cheers MIke… last thing I wanna look like is a pisshead! Thanks for the info!

  • mike bessienger

    THEY didnt pay you but did you pay for it?? The incase people paid NON Messengers to goto to the Messenger championships and blog about Incase…

  • Mike D

    Reader5272 – If you’re outside of Portland, San Fran or Brooklyn, then you’ll be stylin’ in the Chrome. Even in San Fran I’ve had to try real hard not to go into the Chrome shop on 4th St and buy this awesome limited embroidered “Owl” bag they have.

    Lean – Thanks! I’ll stop by today and give her a look

    Everyone else – Cant Incase just make a good bag? I’ve had two timbuk2 bags and frankly I hated em. My Chrome was great, my Mountain Hardwear bag is ok. And my Bailey bag was good minus the strap. Incase might just be able to pull off a good bag. What a sin!

  • Frank

    All makes sense now. Every bike messenger I’ve ever come across is a complete douche

  • Mr. Reeee

    messenger bags = dorky & unstable

    InCase makes crappy stuff. If you want quality, bomb-proof stuff, look at companies that make REAL packs, like Dana, Gregory, Mountainsmith, Patagonia or Vaude, Deuter or Dakine.

    I use an Arcteryx Blade pack. Slick, slim and low profile. Not too big or too small. Rides close to the body and nearly disappears. Will not threaten to swing in front. Great when zig-zagging through traffic or flying across one of NYC’s bridges.

  • Adam

    There’s a pretty rad site for looking at bags and carry stuff:
    http://carryology.com/2010/01/18/our-favourite-versatile-messenger-bags/

    They rate messenger bags vs backpacks, and have loads of ideas about how to improve them both. Not sure if they’re ‘douch bag bike messengers’, but they seem to have a bit to add.