Over the weekend, Apple debuted its latest ad for the iPad Air 2, named “Change.” As with all of the ads in Apple’s “Your Verse” campaign for the first generation iPad Air, the upbeat “Change” demonstrates the flexibility of the iPad Air 2, as it’s used by motorbike enthusiasts, teachers and artists to carry out a variety of tasks.
The ad also showcases the thinness of Apple’s slimmest ever tablet, by featuring a clever letter-boxing effect that gradually closes in over the course of the ad — eventually revealing itself to be the thickness of the iPad Air 2. In this way, the ad is reminiscent of Apple’s pencil ads for the iPad Air, in which the extreme slimness of the tablet is likened to a an everyday household object.
Check out the ad after the jump.
Apple additionally posted a new “Change” section on its site, highlighting the various apps used in its new ad. These include the illustration app Tayasui Sketches, Post-It Plus, cinematography app iStopMotion Plus, AutoCad 360, automotive app OBD Fusion, and others.
