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Microsoft’s “I’m a PC” Ads – Made on a Mac

By Lonnie Lazar (2:08 pm, Sep 19 2008)

Microsoft’s “I’m a PC” Ads – Made on a Mac
Image by LuisDS via Flickr

Flickr user LuisDS discovered metadata on the creative copy of the “stereotyped PC user” and other photos appearing on Microsoft’s “I’m a PC” website that reveal they were produced using Macs running Adobe Creative Suite 3.

Microsoft code monkeys scrubbed the identifying information from the website stills overnight.

Via RoughlyDrafted

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About the author

Lonnie Lazar

Lonnie Lazar is a writer-musician-web designer-attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

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  • Helen

    Wow! I had no idea the war between computer users was so intense.

    I use a mac because I had problems with pcs. I have not had problems with my mac. Overall, the mac has actually been cheaper because I haven’t had to replace it.

    Maybe the guy who said it is because I am too dumb to use a pc is right. It doesn’t matter, because I’m happy with what I have. If you can say the same, I am glad for you no matter what you use.

    The fact that the microsoft advertisers used a mac is funny, but understandable. Use the tool that works for the job you need to do.

  • Rik Welnor

    I am working on my office computer (XP) and recently returned a Dell (Vista) after 6 horrible months. I own over a dozen PCs at work and family has several PC laptops.

    I have owned a MacBook Pro for 10 days now and I cannot believe the difference. Common things I’d grown to accept even appreciate about PCs, the MAC handles so much better.

    Like, plug in a mouse. I was excited that the PC would see the new hardware and prepare to load software to use it. I click “yes” and the software loads! On the mac, it does NOT ask if I want the mouse I just plugged in to the mouse works instantly.

    In a week, my world has flipped, I find these PCs in my office to be an expensive nuisance. I do not like the way they behave compared to the Mac.

    I just cannot believe my daughter has been right all these years, laughing at my troubles. Macs are worth every penny.

    And the great commercials are what sold me!

  • Rik Welnor

    Oh, the Microsoft commercials…they need to buy more ad time, because they must outshout real MAC users with this malarky.

  • Brian

    So when is Apple going to stop lying to people??? Mac’s crash. I only have one friend that has never had to get his Mac worked on. All of my other buddies had to get them replaced or repaired.. I give Mac an “EPIC FAIL” for marketing their products as flawless.

  • Evan

    I love how all of you are trying to defend PCs saying that it was ad agency’s decision and Windows had no control over it. Yes, you might be right about that, but bottom line is, Macs are just better computers… that’s why the agency’s use them, that’s why they’re #1 on college campuses, that why the entire music industry uses them. PCs are great for Wall Street nerds – the high priced one are very good. But if you have a creative mind and use a computer for anything other than Microsoft Word and Excel, buy a Mac.

  • tracy

    the main fact is that Microsoft wasted 10 million on a turd load of commercials. they needed a sure win, so they got mac users to do it.

  • http://www.bluegreenheart.com Eric

    microsoft is a huge corporation. they have their own in house advertising agency, I assure you.

  • Brian

    Isn’t it also funny that Macs are made by PC’s, yes that is true!
    Mac is just a stolen form of UNIX, yes they stole the GUI and just ruined it so get over it!!!
    And the best of all, you have to load a PC on a MAC to play games and you can upgrade a PC which costs half the price of a MAC. Oh, Lord, help us all.

  • Joe

    Only the guilty are catching offense.

  • Claus Frederiksen

    Mac´s made on a PC?

    How stupid can anyone be? Brian, care to answer that ;-)

    “And the best of all, you have to load a PC on a MAC to play games and you can upgrade a PC which costs half the price of a MAC. Oh, Lord, help us all”

    What aload of c### – get your facts right before looking like a complte fool, Brian…

  • http://www.techsangv.com sanjeev

    LAME on Microsoft..whch is going to be the worst company in near future…beleive me

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