First Phil Schiller dumped a bucket of ice cold water on his head, challenging Tim Cook to do the same. Then Tim Cook accepted the challenge, dousing himself at an Apple HQ beer bash to help raise money to fight Lou Gehrig’s disease.
We all thought it was over. But we forgot about Dre.
As you might recall, when Tim Cook accepted the Ice Bucket Challenge, he challenged his new colleague Dr. Dre — co-founder of recent Apple acquisition Beats — to be the next guy in Cupertino to douse himself with ice water.
In a video last night, Dre — using a contraption much like the one Bill Gates used to top Tim Cook’s ice bucket challenge — got drenched in ice water after challenging Eminem, Snoop Dogg, and Kendrick Lamar.
The video was shot on the set of Straight Outta Compton, the upcoming biopic about Dre’s rise to fame at the head of gangsta rap group, N.W.A.
I only have one question. Why hasn’t anyone challenged Jony Ive yet?