Scrolling to the bottom of every spam email in search of that tiny “unsubscribe” link is among my least favorite Internet chores, but Google is finally making it a lot easier to never receive spammy emails from all the brands, social networks, and Nigerian princes you’ve courted over the years.
To bring you one step closer to a clutter free inbox, the company announced on its blog this morning that Gmail users will now see a new “unsubscribe” link anytime they receive a bulk email.
“Now when a sender includes an “Unsubscribe” link in a Promotions, Social or Forums message, Gmail will surface it to the top, right next to the sender address. If you’re interested in the message’s content, it won’t get in the way, and if not, it’ll make it easier to keep your inbox clutter-free.”
The new unsubscribe option is a win for users who are no longer interested in newsletters and other marketing they may have signed up for in the past, and its good news for email senders who don’t want to get flagged as a spammer just because you totally forgot you signed up for that Daily Glitter newsletter like three years ago.
The new feature has been rolling out to users over the last few weeks, and while it’s only available on Gmail in your browser, we hope it lands on Android and iOS soon too.
