Coding your iPhone app is the easy part, selling and marketing it is a bitch. This day-long discussion with a bunch of people (the only other iPhone workshop is led by a single person) covers the basics of marketing and selling apps.
Leander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.