People save and change lives in Apple’s newest iPhone 5s ad

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Apple has a new TV ad out for the iPhone 5s, and it’s the fourth installment in its “You’re More Powerful Than You Think” campaign. The ads have previously shown people using the iPhone to do stuff like play music, workout, and parent.

Titled “Dreams,” the latest spot is a collection of ways people are using the iPhone around the world to make a real impact in the lives of others. Using a combination of hardware accessories and apps, the iPhone is seen helping doctors, firefighters, and more.

Apple has been hitting it out of the park with these recent iPhone ads, and there several great apps put on display this time around. iTranslate Voice, Response Deck, and others are given screen time.

The song being used is the new single by Jennifer O’Connor, “When I Grow Up.”

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About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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