Kim Kardashian: Hollywood is pretty much everything wrong with mobile development, in a nutshell. A freemium game that invites users to waste ungodly amounts of money on stupid in-app purchases, the game is on track to make $200 million this year alone.
But it does have its fans. For example. the United States Environmental Protection Agency’s Office Of Water, which sent out a tweet Monday night telling everyone that it had reached the status of “C-List Celebrity” in Kim Kardashian: Hollywood.
Although the tweet has since been deleted, it originally read: “I’m now a C-List celebrity in Kim Kardashian: Hollywood. Come join me and become famous too by playing on iPhone!”
The EPA’s Office Of Water is usually charged to make sure that our drinking water is safe, not endorsing freemium iPhone titles.
The game’s savvy developers, Glu Games, at least got a kick out of it.
— Glu Games (@glumobile) July 22, 2014
Politicians, though, were less amused:
I'm the last original author of the Clean Water Act, but I have no idea who/what a Kardashian is and I rarely play games. You OK, @EPAwater?
— John Dingell (@john_dingell) July 22, 2014
I hope the Kardashians don't mind being associated with something that spends millions without contributing to society. @EPAwater
— Rep. Steve Stockman (@SteveWorks4You) July 22, 2014
It’s pretty clear that whoever is in charge of managing the EPA Office of Water’s Twitter account hit a button she wasn’t supposed to, and it was all a harmless accident. But man, I’ve got to tell you, I’m not exactly thrilled that someone in charge with our drinking water is playing a Kim Kardashian game.
- Via ABC News